Privacy policy

Last updated: November 11, 2025

Luna Vine (“we”, “us”, or “our”) operates this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”), to provide you with a curated shopping experience. Luna Vine is powered by Shopify, which enables us to provide the Services.

This Privacy Policy describes how we collect, use, store, and disclose your personal information. By using or accessing the Services, making a purchase, or otherwise interacting with us, you acknowledge and consent to this Privacy Policy. If there is any conflict between this Privacy Policy and our Terms of Service, this Privacy Policy governs the collection, processing, and disclosure of your personal information.

1. Personal Information We Collect

“Personal information” means information that identifies or can reasonably be linked to you. It does not include anonymized or de-identified information. We may collect, process, and use the following categories of personal information:

  • Contact Details: Name, billing/shipping address, phone number, and email.

  • Financial Information: Credit/debit card details, payment account information, transaction details, and other payment data.

  • Account Information: Username, password, security questions, preferences, and settings.

  • Transaction Information: Products viewed, purchased, added to cart, wishlist activity, returns, or cancellations.

  • Communications: Customer support requests or other communications with us.

  • Device and Usage Information: IP address, browser type, operating system, device identifiers, and interaction with the Services.

We may also generate inferences from your information to enhance our Services, marketing, and product offerings.

2. How We Collect Information

We may collect information:

  1. Directly from you: When you create an account, place an order, or communicate with us.

  2. Automatically: Via cookies, analytics, and other tracking technologies when you visit our Services.

  3. From service providers or third parties: Including Shopify, payment processors, fulfillment providers, and marketing partners.

  4. From partners: Business or marketing partners who provide information in accordance with applicable law.

3. How We Use Your Information

We may use your personal information for:

  • Providing and Improving Services: Process orders, payments, shipping, returns, or exchanges, maintain accounts, recommend products, and personalize your experience.

  • Marketing and Advertising: Communicate promotions, offers, or advertisements via email, SMS, social media, or other channels, including personalized ads based on your activity.

  • Security and Fraud Prevention: Authenticate accounts, prevent fraud, investigate suspicious activity, and protect our Services.

  • Legal Compliance and Business Protection: Enforce our Terms, comply with law, respond to legal requests, and protect our rights or property.

  • Business Operations: For analytics, reporting, research, and other internal purposes to improve Luna Vine operations and strategy.

Note: By purchasing from Luna Vine, you acknowledge and accept our strict no-refund policy. Any personal information related to transactions may be retained and used to enforce this policy.

4. Disclosure of Personal Information

We may share your personal information with:

  • Service Providers: Shopify, payment processors, IT vendors, cloud storage, fulfillment, or marketing partners.

  • Business Partners: For marketing, promotions, or analytics purposes.

  • Legal and Regulatory Authorities: When required to comply with law or enforce our policies.

  • Corporate Affiliates: Within our business group for operational purposes.

  • Business Transactions: During mergers, acquisitions, or sales of assets.

You consent to such sharing and understand that we are not liable for actions of third-party partners.

5. Relationship with Shopify

The Services are hosted by Shopify. Shopify may collect and process personal information to provide and improve the Services. By using the Services, you acknowledge and agree that Shopify and its partners may access your information as described in Shopify’s privacy policy: Shopify Privacy Policy.

6. Security and Retention

  • We implement reasonable measures to protect your information, but no system is 100% secure.

  • Information is retained as long as necessary for operational, legal, or business purposes, including enforcement of our no-refund policy, compliance with laws, or dispute resolution.

7. Your Rights

Depending on your jurisdiction, you may have rights such as:

  • Accessing, correcting, or deleting personal information.

  • Objecting to processing or targeted advertising.

  • Opting out of marketing communications.

  • Data portability requests.

We may require verification of identity before processing requests. Some rights may be limited where business needs or legal obligations exist.

8. International Transfers

Your information may be stored, processed, or transferred internationally, including to countries with different data protection laws. We ensure legal mechanisms are in place for international transfers.

9. Third-Party Links

Our Services may include links to third-party websites. Luna Vine is not responsible for third-party privacy or security practices.

10. Children

Our Services are not intended for children under the age of majority. We do not knowingly collect information from children.

11. Changes to This Privacy Policy

We may update this Privacy Policy at any time. The updated version will be posted with a new “Last Updated” date. Your continued use of the Services constitutes acceptance of the updated Privacy Policy.

12. Contact

For privacy questions or to exercise your rights:
📧 lunavine713@gmail.com

Luna Vine is the data controller of your personal information for applicable privacy laws.